Xenonics Announces Agreement With Home Shopping Group For National TV Direct Marketing Campaign For SuperVision
Xenonics Holdings, (Nachrichten) Inc. (AMEX:XNN), a leader in advanced illumination and low-light viewing technologies, announced today that it has entered into an agreement with Home Shopping Group (www.shophsg.com) for a national TV direct marketing campaign for Xenonics' patented SuperVisionTM digital low-light viewing system.
Xenonics said that The Home Shopping Group, a leader in innovative direct response television campaigns, will produce a 60-second SuperVision commercial scheduled to air on network television in selected markets beginning this fall, supported by email and a dedicated page on the HSG website. HSG also will be responsible for order fulfillment.
CEO Chuck Hunter said, "Home Shopping Group is a dominant player in direct response television marketing, and we are excited by the potential to drive SuperVision sales through this campaign. We also expect this agreement to help us leverage the work we have already done in building a national distribution network for SuperVision in all 50 states, a network which includes Bass Pro Shops, Cabela's and other leading national sporting goods dealers and is supported by advertising campaigns in Popular Mechanics, National Rifle Association member magazines, Law and Order magazine, and other targeted publications."
Written by Alex Green on July 4th, 2008 with no comments.
Factory finds perfect shade for your lamp
Here's how it works at Lamp Shades Plus: You bring your lamp. Tara Diamond-Kule shows you just the right shade for it. Don't like it? She'll find an alternative. If it needs to be custom made, the factory workers on premises get it done in a few days.
"When someone brings in their lamp, I know what belongs on it the second they walk in," says Diamond-Kule. "Ninety percent of the time they go with my first choice."
The factory has been around since 1924. Bryan Kule, who married Tara in a lampshade-themed wedding last October, bought the business 3? years ago.
Because Joanne Lighting in Westwood had just closed, Kule decided to try opening a retail outlet upstairs from the factory. His co-owner wife manages this successful experiment and just oversaw its move, along with the factory, to a wheelchair-accessible one-story location next to The Venetian.
Clients come from far and wide, ranging from the Marriott Marquis to Liberty House in Jersey City.
Most of the shades -- some as tiny as 5 inches, for chandelier bulbs -- are synthetic, washable Shantung. Silk and heavier materials are available. Decorators often bring their own fabrics for custom shades.
"We also re-cover Capodimontes with crowns," says Diamond-Kule. "We can get it almost exactly the way it was. There's pretty much nothing we can't do."
Although the most common choice is sand-colored fabric with gold braid to match the brass hardware, Diamond-Kule often urges customers to be more daring, offering her own Glen Rock home's 23 lamps as an example. She's got them covered in colors such as apple green and silver with burgundy piping.
"Until you see it on your lamp, you have no idea how well it can look," she says. "Even if the lamp was cheap, it can have a beautiful shade and people will think it's an expensive piece."
But the look doesn't end with fabric. An ornament on top, called a finial, provides an effect much like the star on a Christmas tree. Finials here, $7 to $30, can be chosen to reflect decor or interests. There are animals, shells, lighthouses, crystals, Oriental glass, porcelain, brass, rocks.
"Guaranteed I can find the perfect one for your lamp," says Diamond-Kule. "Dressing lamps is like dressing people. And the finial is like a bag or belt or shoes; it's a whole look."
Written by Alex Green on June 29th, 2008 with no comments.
Back-to-school ads can only mean one thing
This summer has just flown by. Newspapers are filled with back-to-school sales reminding us that school days are just around the corner.
Before you head to the stores to buy all of the kids school supplies and new clothes, there are a few things that should probably be done around the house to get ready for all the new items and a new year in school. If you bring everything home now and pile it up in their room, by the time school starts they wont be able to sort the old from the new.
Lets face it. Not all kids are great housekeepers, so start them off to an organized school year by helping them clean their room.
Clean out the clothes closet and dresser drawers. Have your child try on all of their clothes and shoes to see which ones still fit them. Clothes that fit should be hung in the closet in an orderly fashion by keeping all the jeans together, short sleeve shirts, jackets and so forth. Discard all the items that no longer fit your child.
The closet and dresser should be clean, free of clutter and organized. You can now make a list of which clothes need to be purchased for the new school year.
Design a study area. It doesnt matter if your child is in the first grade or 10th grade, he or she will need a designated area to study and do homework.
A study area doesnt have to be elaborate. Pick a corner of their bedroom and set up a small table or desk with a chair. Make sure they have adequate lighting. You might need to purchase a lamp to place on the desk to keep them from straining their eyes while they are reading.
A heavy coffee mug is a great container for pencils and pens. Shoe boxes work great for items such as glue sticks, markers and tape. Let them decorate and label the boxes. Make it a special place by mounting a cork board on the wall to hold their school calendar and favorite photos.
Now they have a designated area to organize all of their new school supplies. When school starts they will have a study area free from distractions and all the tools they need within arms reach.
One last thing before you head to the stores, make sure you have a copy of the schools dress code and the school supply list. You wouldnt want to purchase tank tops if your child cant wear them to school.
The more clean and organized your childs room, the fewer headaches you will have during the school year. They can get dressed faster in the mornings and have the perfect atmosphere for doing homework in the afternoons.
The first day of school is just around the corner. Help your child get off to a good start.
Written by Alex Green on June 28th, 2008 with no comments.
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